White Hat & Transparency
HopHigher.com prides itself in complete transparency in carrying out its SEO activities. Starting from the initial sitting with clients, we make sure that every objective of the campaign is understood. The clients are asked to answer a few pre-sales questions that will enable us to prepare a basic plan for the SEO campaign. Then, we propose a set of primary keywords followed by an analysis of the clients’ already-existing website to check for all the avenues where SEO tools can be applied.
Once keywords have been agreed upon, we proceed towards technical changes required to the website using HTML meta tags and image tags. Then, we carry out content optimization and finally, test your website for SE rankings. Usually, it takes two-three months to see conclusive results.
We as SEO consultants believe in carrying out business with integrity. Mandatory for us, is the need to follow white-hat SEO strategies, confirm with Google’s fair SEO guidelines, anti-spamming and ethical advertising. A website failing to follow legal SEO methods, faces the risk of being blacklisted by search engines, and could be penalized as well. So, we have a strict no-no policy for unethical black-hat SEO such as keyword stuffing and page cloaking.
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