Web Analytics
Without looking at the results of your search engine marketing campaigns, the rankings for any keyword phrases you've targeted, where traffic comes from, what keywords are driving traffic, and conversion rates, your business will remain stagnant.
It is important to review all core data/metrics on a regular basis and make changes to improve all active marketing campaigns. This is an essential step for conversion optimization.
We are experts with the following analytical tools: Google Analytics, Omniture Site Catalyst, PHP MY Visites.
Reports include:
- Number of visitors each month
- Referring domains
- What search engine is driving the most traffic
- What keywords are driving the most traffic
- Ranking reports
- Campaign data
- Conversion/sales data
